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Lycamobile targets 20m customers in 2012

Special Correspondent, London
Saturday, 21 April, 2012 03:15:12 PM

Europe’s largest Mobile Virtual Network Operator (MVNO) Lycamobile has over 8 million customers in fourteen countries including Australia, Belgium, Denmark, Switzerland, France, Germany, Italy, Norway, Netherlands, Poland, Spain, Ireland, Sweden and UK while every 4 seconds a new customer joins the Lycamobile family. It connects over 22 million mobile calls per day, helping the customers to make affordable high quality international calls. Lycamobile has set the target to reach 20 million customers by the end of this year. Its Group Customer Marketing Director Chris Liveing speaks about the company’s operations.

The Asians: What are Lycatel and Lycamobile all about, if you could please describe to our readers?

Chris Liveing: Lyca Mobiles is a calling service of higher quality and great value that ensures linking people with their dear ones through its calling cards and mobile products.

The Asians: What were your key accomplishments in 2011?

Chris Liveing: The year 2011 proved very successful for the company as in that year we introduced our prepaid card service in four more European countries France, Germany, Holland and Ireland while the year also saw considerable increase in the number of retailers and supporters. Presently we have some 50 thousand retail outlets in Australia and Europe.

The Asians: What is the vision for Lycamobile for 2012 and beyond?

Chris Liveing: We want to become the bench mark of the international mobile virtual network service. We are already the largest among the rival companies by volume and want to take on 20 million customers by the year’s end. We will expand our operation further this year.

The Asians: How many counties, are you now operating at the moment? Who is your target market?

Chris Liveing: Our customers come from different communities and our service is available in 14 countries that included Australia, Belgium, Denmark, France, Germany, Italy, Norway, Netherlands, Poland, Spain, Sweden, Switzerland and UK while we also like to expand our services to South Asia as a large number of South Asian communities settled here phone to their near dears in India, Pakistan and other countries of the region.

The Asians: Why do Lycamobile customers find your services so compelling?

Chris Liveing: We have a very efficient quality network through which the customers can talk smoothly. We also have retail shop network and mobile system offering services at very reasonable rates compared to other competitors in the market that makes our brand products for the consumers very attractive. In addition we also offer many value added services such as free voice mail and free customer service.

The Asians: Lycamobile is a prepaid SIM Card, what is the easiest way your customers can buy SIM Card and can top ups?

Chris Liveing:  The customer can top up his mobile with free sim easily available in the market. We are also linked with other operators in the world that makes our customers easy to talk in any corner of the world.

The Asians: How one can make a cheap/hazel free call to his/her home land, what role Lycamobile plays to make this happen?

Chris Liveing: Our quality control is monitoring process and we take care of the customers’ complaints and other conveniences. Reviews of various products are regularly published in which our performance is critically analysed. Complete training is given to customer services agents. Our customer service is free. We provide services to the customers in more than twenty languages. Besides on line the customers can top their sim at five thousand retail shops. We are the only mobile service that works with the support of international calling market; in other words we are the largest sim card company in Europe.

The Asians: We understand that customer satisfaction is key for Lycamobile. What are you doing to ensure that is the case?

Chris Liveing: We take full care of the liking and disliking of our customers whether or not the services we provide are proper. We are always looking for new dimensions and innovations in our services by employing our all available resources. Lycamoney (pre-paid mater card) and Toggle services have also been started while more new products are in the pipeline.

The Asians: What are the most demanding public products? Could you please let our readers know about your forthcoming products’?

Chris Liveing: Our Lycamoney service is very popular as people want to remit their money through secured means to their dear ones. Through Lycamoney service not only they can remit their money but also talk to their near dears through Lycamobile without any trouble. We also have a travel service – Lyca Fly.

The Asians:  Telecom and mobile industry is changing rapidly so what are your future plans to carry your legacy further?

Chris Liveing: We want to take our service to other countries in 2012 and introduce new products under Lycamoney and Toggle services. We want to bring further improvement in our brands and distribution network in order to provide still better service to our customers.

The Asians: What charitable activities do you undertake? And what major sponsorship activity does Lycamobile support?

Chris Liveing: We sponsor British Asian Trust activities that work under the patronage of Prince Charles for the welfare of poor people in South Asia. We extend full support to a Technology Centre in Chennai where drop out children are provided three months’ training in different trades so that they could earn their livelihood in fair way. We also provide them with employment. This programme is running quite successfully and the number of children at the centre is on the increase. We believe in multi-culturalism and also sponsor Mayor London’s Diwali and Eid events.  We promote and support festivals and cultural activities of other communities.

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